Spot Colors!
Screens and Graduated Screens
Vignettes and Color Mixing
Print Margins: Does it Bleed?
Lines per Inch
We employ the flexography process in our printing. As a flexographic printer, we use polymer plates to apply ink to a substrate. Our inks are water-based (with the exception of our ultraviolet line of labels) and are not opaque. We encourage you to familiarize yourself with the flexographic printing process to help you understand our capabilities.
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Spot Colors!
Because we are a flexographic printer, each different color requires its own individual polymer plate. A one-color
job requires one plate, a two-color job requires two plates, and so on. Each plate is responsible for the
application of a single color. These single colors are referred to as spot colors. Accordingly, electronic art
must be set up using spot colors. Most graphics applications have a standard color menu that lists common spot
colors (such as black, red, blue, yellow, and so forth). Many allow you to import spot colors from real-world
color-matching systems. The most widely used color-matching system by designers would be the Pantone Matching
System. When using either standard colors or imported colors, please make sure that you use the same color for
different elements in your file. A common pitfall is to assume that colors that look identical on the screen are
equal. To make sure that your art is properly separated, print your color separations to a printer. We print
black and white separations for every electronic art file we receive to guarantee that the art is set up correctly.
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We can print screens anywhere from 3% to 100%. This information applies to screens (tints) and also graduated screens.
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This is an example of how mixing blue and yellow might turn out
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Due to the nature of flexography, attempting to mix colors can sometimes produce unpredictable results. Furthermore,
because our inks are water-based, inks that do mix tend to look "muddy" and dull. This not only applies to
one solid color mixing with another solid color, but also vignettes, or color blending. Because of the
extreme, erratic behavior of mixed colors, we highly recommend against it.
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When setting up your electronic art, please be aware of the print margin. We require at least an eighth of an
inch (1/8") border around the label. Text and graphics must both be contained within this border. This border
is called the print margin. If there is a background design or solid color that must extend to the edge of the
label, then that color "bleeds" off of the edge. When a color bleeds, we require the art to extend past the
label's edge by at least an eighth of an inch.
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The polymer plates used in our printing process have an ideal line screen range of 65 to 105 lines per inch. Of course electronic art could be printed at a lower line screen to achieve a certain effect. Unless specified otherwise, we will output your file at 105 lines per inch.
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